Chapter 4: Defining Your Values

Self-awareness helps you understand what values are driving you to feel and act in certain ways, so you can choose better values.

Self-awareness has multiple layers, like an onion. To uncover your deepest motives, you need to peel back the layers and examine each one by questioning yourself.

  • Layer one: Identify your emotions. When something is bothering you, identify what you are feeling — for instance, this makes me feel sad.
    • Identifying your feelings can be difficult because we’re unaccustomed to it, and it takes practice. Many people were taught they should repress emotions, or that certain emotions were inappropriate. So they have emotional blind spots, and have to learn to identify and express the forbidden emotions constructively.
  • Layer two: Determine why you feel certain emotions. Ask yourself why you feel the way you do. Once you understand the cause, you can change.
    • It often requires the help of a therapist to understand why you feel certain emotions. It’s difficult because the reasons often involve your definitions of success and failure. For instance, the reason you feel angry in a certain situation could be that you feel you’ve failed at something.
    • It can help to keep asking yourself “why” multiple times until you can’t answer it anymore.
  • Layer three: Identify the personal values underlying your emotions. How do I define success and failure; what yardstick am I measuring myself against?
    • Our values are the basis for what we do. The kinds of problems we have are a result of our values, and affect how happy and satisfied we are.
    • Since our emotions and thoughts are based on our values, a nonconstructive value can throw them off balance.
    • Most people have trouble answering “why” questions about their values. For instance, if they ask themselves why they feel lonely, the answer may be to blame someone else for how they feel. But without closer self-examination, they won’t identify the true reasons for their feelings, and can’t address them.

To understand our feelings and values we need to ask ourselves questions that can make us uncomfortable. For instance:

  1. Think of something that bothers you.
  2. Ask yourself why it bothers you. (Often when something bothers us, it’s because we perceive we’ve failed in some way.)
  3. Considering the perceived failure, ask yourself why it seems you have failed (why you believe this).
  4. Ask whether there’s another way you could look at the situation. What if it’s not a failure?

Problems are inevitable but we determine what they mean based on the values and standards we use to interpret them. The values and standards we apply are more important than the actual truth of the situation.

Working Through an Example

Here’s a more specific example from the author’s life. Manson wanted to have a close relationship with his brother, and he believed an essential part of that was for them to be responsive to each others’ emails and text messages. But his brother didn’t respond consistently to his messages, which upset him.

As he questioned himself, each Q&A brought him closer to the values and standards underlying his feelings:

  • My brother doesn’t answer my messages.
    • Why?
  • He doesn’t care about me.
    • Why do you believe that?
  • If he cared about having a relationship, he’d answer them.
    • Why does this feel like a failure?
  • Because brothers should have a close relationship.
    • Why should they?
  • Families are supposed to be close.
    • Why do you believe that?
  • Your family should take priority.
    • Why do you believe that?
  • It’s normal for families to be close, and I lack that.
    • Are you sure about that?
  • Yes, because he doesn’t answer my text messages.
    • Is text message response the best way to tell whether a family is close?
  • ...maybe not.

Manson’s problem was using his brother’s email responses a measurement of their relationship, which was a warped yardstick and was outside of his control. He could have defined and measured closeness a different way, such as trusting each other or being able to rely on each other when in trouble.

After working through his emotions and values, he became aware of why he felt so much pain, and found that it was unjustified.

Measuring Yourself

Your values are what you believe to be important and want to achieve. Your standards are the yardstick you use to measure success or failure in living up to your values.

What are your personal standards? We have internal standards against which we measure ourselves, without necessarily being conscious of them. It’s important to recognize and understand them so we can change our values if they’re not constructive.

Musician Dave Mustaine’s reaction to being kicked out of the band Metallica is an example of applying nonconstructive standards. He didn’t give up on his value of being a success — he worked hard and eventually started another band, MegaDeth. It went on to do very well, but in his mind it was not as good as Metallica — and he continued to consider himself a failure.

He chose a narrow, specific measurement for success — being more popular than Metallica — and counted himself a failure although by many other definitions (for instance, having fans) he was a great success.

Another example of framing things comes from the life of World War II Japanese officer Hiroo Onoda, who stayed on an island in the Philippines long after the war, still following orders to resist the enemy. He didn’t realize the war was over until he was found almost 30 years later.

The personal value that drove him was loyalty to the empire and he measured it by persistence and steadfastness in sticking to his orders for decades. He considered himself a success until he returned to Japan and found his sacrifice unappreciated, because the empire was gone and the country drastically changed. Then he realized the futility of what he had done and became miserable. Had he adjusted the way he measured “loyalty to country” (for instance, keeping the memory of his comrades alive), he might have continued being happy.

You can see your problems differently if you change what you value and how you define success and failure.

Early in their career, the Beatles kicked out drummer Pete Best. His initial reaction was to sue, get depressed and contemplate suicide. But soon he met the woman he would later marry, and began looking at things differently. He changed his values and measured the rest of his life by his marriage, children, and contentment. Fame was no longer important to him, and he was happy.

Our values and standards can be constructive or destructive — they may lead to good problems that we enjoy solving or to problems that stymie and frustrate us, leading to unhappiness.

Good Values vs. Bad Values

Good values are based on fact, are constructive, and have an outcome you can control.

For example, being honest is a good value because you have control over how you implement it, it’s factually determined, and it’s constructive (telling someone the truth may be unpleasant but could benefit one or both of you).

Other good values include behaving ethically, doing constructive work, standing up for yourself, supporting and caring for others, and self-respect. They are factually based, constructive, and you can control them. You also develop them internally.

Bad values are non-factual, non-constructive, and out of your control.

For example, being popular is a bad value because it’s based on what others think of you, which you don’t control. It’s also not factually or reality based: feeling popular doesn’t mean you actually are popular.

Unhealthy values include dishonesty/lying to others, manipulation and force, overindulgence in something, always feeling good, always being liked, attention-seeking. They are not fact-based or constructive. They can be externally driven.

Destructive Values

To take this idea further, here are some common destructive values that lead to difficult or even unsolvable problems:

  • Pleasure: It’s an important part of life but not sufficient for happiness in and of itself. If you make feeling good all the time your priority, you’ll run into problems. For instance, drug addiction, adultery, and obesity can result if you prioritize pleasure. Besides creating difficult problems, you end up feeling more miserable, anxious and depressed.
    • This superficial form of pleasure is constantly marketed and sold to us. But it doesn’t last. You may use it to distract yourself from pain in our lives, but pain doesn’t go away unless you address the underlying causes.
    • A deeper, lasting form of pleasure results when you base your life on constructive values and standards and handle challenges successfully.
  • Material success: People often base their self-esteem on what they own or how much money they make. But research has shown that continuing to acquire wealth provides less and less satisfaction, once your basic needs are met.
    • When you rank wealth/success and its status symbols above deeper values as honesty, ethics, and caring (which impact others), you become arrogant in addition to being shallow.
  • Always being right: Research shows that we’re wrong about things frequently if not constantly. If you don’t admit mistakes you can’t learn from them. It’s better to assume ignorance and set the stage for growth.
  • Staying positive: Staying positive has benefits, but it’s counterproductive and unhealthy to deny reality when it’s bad, or to repress negative emotions, because this leads to more problems.
    • Sometimes things go wrong, people disappoint and upset you, you experience rejection, etc. Denying this perpetuates problems. Constantly being positive is a way of avoiding dealing with problems rather than solving them.
    • Denying problems through forced positivity deprives you of the chance to derive satisfaction from solving them. Dealing with challenges such as raising a child or starting a business is stressful but gives life a sense of meaning and accomplishment. We even look back at these struggles with nostalgia.
    • When you have negative experiences and emotions you need to express them in a healthy and constructive way that reflects your values. (For example, if nonviolence is a value, you can’t hit someone when you’re angry.)

Poor values don’t lead to meaning and accomplishment. If you adopt the right values and standards, satisfaction and accomplishment will result.

Prioritizing Your Values

When you have poor values and standards, you’re giving f*cks about things that don’t matter and lead to difficult or unsolvable problems.

By contrast, when you adopt healthy values and standards, you reserve your f*cks for things that lead to good problems and enhance your well-being.

For example, after leaving the Beatles Pete Best eventually reprioritized what he cared about, and defined success differently, which led to a satisfying life. Adopting and prioritizing good values — choosing constructive things to give a f*ck about — is what self-improvement is all about.

Five Counterintuitive Good Values

The rest of the book discusses five beneficial, but counterintuitive values (they run counter to cultural and social media messages). They require addressing problems rather than avoiding them through denial or feel-good exercises.

  • Taking responsibility for everything that happens in your life, whether or not it’s your fault
  • Accepting uncertainty: Accepting that you might be wrong, and that you don’t know everything. Examining and doubting your beliefs.
  • Embracing failure: Being willing to uncover your flaws and fix them, as well as learn from what goes wrong.
  • Practicing rejection: Focusing on a few important things, and rejecting unimportant things. Also developing the ability to say “no,” and accept “no” from others.
  • Reflecting on your mortality to keep your life and values in perspective.

The remaining chapters of the book explore each of these topics.